Beyond the Gaze: A Review of the Documentary on Julie Campbell's Influence at Sports Illustrated Swimsuit

Fashion

Nov 7

Photography by Orchid Clay @theorchidclay

On October 26, I attended the Montclair Film Festival to support the premiere of the documentary film Beyond the Gaze, directed by Jill Campbell. This 107-minute film explores the remarkable career of Julie Campbell, who served as editor for Sports Illustrated Swimsuit for three decades. Through this documentary, Jill Campbell examines Julie’s pivotal role in the brand, her experiences within a challenging workplace, and the complexities of power dynamics, along with the stories of various models who were featured in the magazine.

The History of Sports Illustrated Swimsuit

The origins of Sports Illustrated Swimsuit can be traced back to a decisive moment in 1964 when Editor Andre Laguerre approached fashion reporter Julie Campbell to create a photographic spread for the magazine during the winter months. Embracing the challenge, Julie ventured to California, selecting models who epitomized a healthier aesthetic that contrasted with prevailing beauty ideals. Her groundbreaking work culminated in a six-page spread featuring Babette March in a white bikini, marking the inception of what would become an iconic publication. The first issue of Sports Illustrated Swimsuit hit newsstands on January 20, 1964.

Jill Campbell. Photography by Orchid Clay @theorchidclay

Julie Campbell's Career

Julie Campbell began her career at Glamour magazine before transitioning to Sports Illustrated as an assistant in the fashion department. Over her tenure, she rose through the ranks to take on significant production responsibilities, overseeing model selection, coordinating swimwear logistics, and conceptualizing shoot themes.

Through her extensive experience across thousands of photo shoots, Julie forged enduring relationships with models, advocating for their comfort and well-being in a male-dominated industry. Despite her visionary contributions and the commercial success she brought to the brand, Julie faced systemic challenges in receiving equitable compensation, often being told that her marital status hindered salary increases.