Allure Beauty Awards Live Event
Photography by @theorchidclay
On October 19, 2024, I had the privilege of attending the Allure Beauty Awards at Chelsea Industrial, located at 535 West 28th Street, New York, NY 10001. The event provided an excellent opportunity to engage in panel discussions, connect with beauty experts, and gain insights from leading professionals in the beauty and fashion industries.
Event Details
The Allure Beauty Awards took place from 9:00 AM to 5:00 PM. Attendees were required to register for each panel, RSVP, and check in at least 15 minutes prior to their scheduled discussions. Excitement filled the air as guests eagerly anticipated the various activities and booths. Interactive games, such as dice rolling and wheel spinning, offered the chance to win complimentary makeup, skincare, and hair care products. Many attendees expressed enthusiasm for the displays showcasing both luxury and drugstore brands, with particular praise for Rare Beauty, Pat McGrath, and the TRESemmé hair stations.
Panel Discussion: A Hair Journey with Ms. Tina Knowles
A highlight of the event featured Ms. Tina Knowles, renowned mother of music superstar Beyoncé and Vice Chairwoman of Cecred, who took the stage to share her hair journey. Cecred is a hair care line dedicated to nurturing the scalp and addressing various hair concerns. Editor in Chief Jessica Cruel engaged Ms. Knowles in a candid discussion about her experiences in the salon industry and the intricacies of becoming a beauty entrepreneur. Ms. Knowles emphasized Beyoncé’s commitment to excellence, recalling how she insisted on product perfection before approval, ensuring that they catered to all hair types.
Makeup Insights
Throughout the day, renowned makeup artists and hairstylists circulated the event space, creating memorable moments with fans. The audience was particularly thrilled by a presentation from Pat McGrath, one of the most influential makeup artists in the industry, who spoke at 12:45 PM with Allure’s Executive Beauty Director, Jenny Baily, about current trends in makeup.
Additionally, esteemed makeup artist Sir John discussed industry secrets and the use of Botox during a session with Dr. Tara Margarella and Editor in Chief Jessica Cruel. The conversation covered various beauty treatments, including Botox, its associated costs, and personal beauty tips. Sir John is celebrated for his work as Beyoncé’s makeup artist throughout her illustrious career.
Featured Brands and Winning Products
The event showcased several brand sponsors, including TRESemmé, Nexxus, Pantene, Olay, and The Ordinary. Attendees had access to a variety of experiences, including an Amazon Shopping Booth, Beauty Desk consultations with leading professionals, skin consultations from Xeomin and Elta MD Skincare, and demonstrations in a dedicated beauty lab. Guests received valuable insights on skincare peels from PCA Skin, hair styling techniques from TRESemmé and Nexxus, and achieving a radiant smile with Oral-B products. The Allure Beauty Awards not only celebrated excellence in beauty but also empowered women to embrace their best selves.
Allure
allure.com
Cecred
cecred.com
Photography by @theorchidclay
Photography by @theorchidclay
