On Saturday, December 14, 2024, Orebella hosted an exclusive pop-up event at the Alchemy Library, located at 12 W 28th Street, New York City. This event marked a special occasion for the launch of Orebella Perfume, created by supermodel Bella Hadid after five years of development.

Photography by @theorchidclay

The cozy, holiday-themed pop-up provided a unique setting for fans to engage with the brand, test various fragrances, and enjoy hot beverages and sweet treats in an inviting library atmosphere. Many fans arrived early to secure their spot, braving 20-degree temperatures for the chance to meet Bella Hadid in person. The first 30 attendees received a complimentary scented bracelet, adding to the excitement.

Photography by @theorchidclay

At approximately 10:40 a.m., Bella Hadid stepped outside to personally greet her fans and take photos with them. The energy was electric, with fans expressing their enthusiasm for both the fragrance line and Bella’s new business venture. Inside, guests had the opportunity to explore Orebella's collection of alcohol-free, essential oil-based perfumes. The fragrances, which require a shake before application, offer a more natural, aromatic experience.

Photography by @theorchidclay

After testing all the perfumes, Blooming Fire stood out as a personal favorite. This warm, floral fragrance features a blend of Bergamot, Cedarwood, Clove Leaf, Cardamom, Tahitian Monoi, Jasmine, and Patchouli. Its rich, layered scent is a perfect complement to the holiday season.

Photography by @theorchidclay

Looking for the perfect holiday gift? Orebella’s perfume line offers an elegant and thoughtful present for friends and loved ones. Discover the full range of products and explore Blooming Fire and more by visiting the link below:

Explore Orebella’s Collection
Shop Blooming Fire

Photography by @theorchidclay

Photography by @theorchidclay

Photography by @theorchidclay

Photography by @theorchidclay

Photography by @theorchidclay

Photography by @theorchidclay