Tiffany & Co. is one of many recognizable jewelry stores in the US. but also a symbol of New York Luxury, and a cultural Landmark. The 1961 movie Breakfast at Tiffany's was partly responsible for boosting the brand beyond distance and time. Just mentioning the iconic scene of Holly, the main character, when eating a madeleine while spellbinding looking at the jewelry window display, is enough reason for tourists to come to New York City, have a delightful tour in the store, buy, and yes, have a real breakfast.

Breakfast

Although you can visit the store anytime, our team waited around one month to get the cafe reservation, that must be the first step if you want to achieve the full experience. We were escorted to the elevator through the first floor and up to the sixth floor where the Blue Box Cafe is located. At this point all the interior design takes the main role, captivating the eyes with the traditional turquoise, silver, and gold color palette.

We ordered ''Holly's Favorite'' madeleine, croissant, marmalade, fruit juice, and hot chocolate for $34.00 each, the service was welcoming and aware of the cafe’s social importance, helping clients get a photo with the dish sets here and a photo of the group there…. It’s a pleasant visual and gastronomic experience, most of the time around $100.00 for an individual serving.
After breakfast, we explored the 7 levels available, surprisingly different from each other. Tiffany & Co. is a delicate balance between a museum and a luxury store; you'll be able to discover the brand's history from the very beginning and appreciate beautiful unique jewels, watches, classic handbags, perfumes, and scarves.

The Movie Experience

Breakfast at Tiffany's is a romantic comedy film directed by Blake Edwards Based on Truman Capote's novel under the same name. Holly Golightly, a naive and eccentric girl played by Audrey Hepburn falls in love with a tussling writer trying to make a life in New York City. Society, Fashion, and "sugar partners” are the plot elements while Tiffany represents a safe, aspirational sanctuary, a symbol of romance and companionship.

Holly Golightly line: "Well, when I get it the only thing that does any good is to jump in a cab and go to Tiffany's. Calms me down right away. The quietness and the proud look of it; nothing very bad could happen to you there."

Nominated for five Academy Awards (winning two), with the music (including "Moon River") nominated for six Grammy Awards (winning five), the film was selected in 2012 for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically or aesthetically significant".

The Landmark

The Tiffany & Co. store is a ten-story retail building in Midtown Manhattan, New York City, within the luxury shopping district on Fifth Avenue between 49th and 60th Streets. Originally seven floors tall, the store was expanded in 1980 with a three-story rooftop addition. Tiffany's sold the building in 1984 and reacquired it fifteen years later. The store was renovated during the early 2000s. As part of another renovation, including a replacement rooftop structure, the store was temporarily closed from 2020 to 2023.

Tiffany & Co. landmark contains about 114,000 pieces of jewelry, including a $2.475 million engagement ring.

Third Floor

Love and engagement department. Daniel Arsham’s Venus of Arles sculpture is at the base of the spiral staircase.

Fourth floor

Dedicated to fine jewelry collections, represented by the decor’s gold motif. You can find a case of Elsa Peretti-designed vase pendants on this floor.

Fifth Floor

This floor is dedicated to “jewelry concepts,” or mainly the sterling silver jewelry that Tiffany is famous for. Also, you'll find Caseline concepts, which will be replicated for future key Tiffany flagships worldwide.

Sixth floor

A first view at Landmark’s “The Audrey Experience” — an immersive exhibit that takes visitors inside “Breakfast at Tiffany’s.” It includes a replica of Audrey Hepburn’s Givenchy dress from the film. The homewares department is located here as well.

Seventh floor

This floor is for Tiffany’s high jewelry department.

Eighth and Ninth floor

The Cultural Pavilion is here. They represent two of the three floors in OMA’s roof addition to the store.

Tenth floor

VIP client salons

If you haven't visited Tiffany & Co. landmark, we urge you to do it, fine jewelry, exquisite food, and dazzling interior design await.

Credits

Photographer
@theorchidclay

Models
@Emiliemacinnes @thresedizon